Whether you are trying to promote a product or a service most people opt for advertising specialty products.
In a sense, promotional products can provide a big return although a lot of the time they are given away free of charge to the masses! For example, this return could be in the form of someone remembering the company or its services and bringing future business and profits. Most factories in China manufacturing different products place a high value on promotional item orders as the quantities for these types of orders are always quite large if done by major corporations.
For example, every year insurance companies love to give away diaries, calendars or some or other useful knick knack because clients will put these on their table/desk and remember the company. If at any time the client was thinking of upgrading or buying a policy he would contact the same person who gave him the diary or calendar.
Another way of giving is when a company has a new product they want to promote and get into the hands of potential customers. They will attach a small version of this new product to another older product, hoping the buyer will give that new free product a try and then buy it at a later date.
Dentists and doctors give away a lot of promotional products that are actually subsidized or given by the big pharmaceutical companies.
In general, promotional products can be anything and everything that we can print, silkscreen, pad print or engrave your company name on.
Orders for large corporations manufacturing promotional products in China typically run in the millions of pieces. These products come in many different forms and functions so there is no set rule as to what can be a promotional product. Even a book can be a promotional product in order to sell the next book.
The Advertising Specialty Institute (ASI) is one of the most well known Institutes gaining membership in this field, strengthening their base as well as sharing information and networking with all their members on these types of products.
In conclusion, Promotional or Premium Products are always going to be part of the advertising industry.
There is a phrase in Chinese:
The little you give reaps big rewards.
In the same way, the act of giving out promotional products is just a very small cost for the future monies coming in.
If you are considering manufacturing a promotional product to use as your company’s next giveaway or at an upcoming event, call Arcadia Sourcing at 1-888-659-1018.
We can help you save up to 30% when dealing with Chinese manufacturers!